Winrun
Ecommerce and visual identity for a modern sneaker subscription brand
Winrun is a sneaker brand built around movement, individuality and a product subscription concept.
OSAM created an ecommerce experience and visual system that connect product discovery, direct purchase and club membership through one bold digital identity.
The challenge: explaining a new way to buy sneakers
Winrun combines a familiar online shop with a recurring subscription proposition. The website needed to present products clearly while making the membership model understandable, valuable and easy to compare with a standard purchase.
We created a direct information hierarchy around product, price and action. The club message is introduced at relevant points in the journey, giving customers a choice without interrupting browsing or making the ecommerce flow feel complicated.
Product-led ecommerce with a strong visual rhythm
The UX/UI uses large product imagery, simple controls and repeatable cards to make different sneaker models easy to scan. Clear calls to action distinguish joining the club from adding an item to the cart.
Brand storytelling appears alongside practical information about quality, comfort and individuality. This keeps the experience expressive while giving customers the details they need to make a purchase decision.
A footwear identity designed to move from campaign to conversion.
One identity across product, campaign and membership
Photography, monochrome layouts and electric blue accents create a recognisable visual language across the catalogue, subscription offer and social content. The design can shift between performance-driven imagery and straightforward commerce without losing the Winrun character.
The result is a scalable ecommerce system that supports new models, campaigns and membership communication. Explore OSAM’s ecommerce design process or contact us about a product-led brand.
What OSAM designed
A cohesive ecommerce and brand experience for product sales and recurring membership.
- Ecommerce strategy
- UX/UI design
- Responsive website
- Product catalogue
- Subscription journey
- Visual identity
- Campaign design
- Social media system