Lim CC
Website and visual identity for a cycling café and its community
Lim CC is a cycling café built around coffee, movement and a growing community of cycling enthusiasts.
OSAM created the website, online shop and visual identity, then extended the system across printed materials, apparel, signage and social media.
The challenge: combining place, product and community
Lim CC is more than a café and not quite a traditional cycling club. The brand needed to explain this hybrid idea immediately: a welcoming place to meet, drink coffee, discover products and connect through cycling.
We shaped a digital experience that gives equal importance to atmosphere and utility. Clear information supports visits and purchases, while photography, language and identity communicate the energy of the physical space and the people around it.
An online shop with a local point of view
The website structure connects the café story, cycling culture and product catalogue without turning the experience into a generic ecommerce template. Visitors can understand the concept, explore merchandise and move toward a purchase through a consistent interface.
Reusable content blocks make it possible to feature new collections, events and collaborations. The responsive UX/UI keeps product information and calls to action clear across desktop and mobile.
Coffee, cycling and community expressed through one energetic identity.
A brand designed for the real world
The identity had to live on much more than screens. A direct typographic language and flexible graphic system work across cups, cycling apparel, storefront signage, printed pieces and social content.
Digital and physical applications reinforce each other, so the experience feels recognisably Lim CC before, during and after a visit. Explore OSAM’s approach to website and brand design or tell us about your next project.
What OSAM designed
A connected identity and commerce experience for a community-led hospitality brand.
- Website strategy
- UX/UI design
- Online shop
- Visual identity
- Print design
- Signage
- Apparel graphics
- Social media design